Bags & Backpacks Website Templates

Getting Your Online Store Up and Running

There are a few steps you will need to take to make sure you get your online store up and running to start generating revenue.

If you’ve made it this far, we’re assuming you already have a product. So, the first step for you is to pick a theme that best suits your brand. Keep in mind you’re not limited to these options as most themes are universal, with certain products being displayed as an example for an easy start. While each theme can be customized, make sure to pick one closest to what you want your site to look like to save time on customizations.

Step 2: Build Out Your Store

Step 2 is usually the fun part; you get to dive into the backend, customize your store, and upload your products. When uploading your products, make sure to use good product photos, as customers will use the photos to determine the quality of your product. In the eCommerce space, the picture of the product tells most of the story, and you want to make sure it tells that story accurately.

Step 3: Set Up Payment Gateways and Shipping

Once the products are up, you want to make sure all your processes are in place. For the most part, this will revolve around getting your payment and shipping set up. The good news is that Shift4Shop automatically integrates with best-in-class payment processing and has a ton of shipping integrations that create a seamless experience.

Step 4: Launch Your Store  

Once all the fun is done, it's time to launch your store. When you do, you want to go through it as a customer would and make sure everything is as you would like it to be. Look over all your products and calls to action and make sure it's all in working order.

Step 5: Tell the World

Lastly, it's time to market your store. Whether you’re selling backpacks, handbags, or something else, it's time to get into some marketing. Being an eCommerce store, you will want to engage in SEO, PPC advertising, and social media to start. If you don't know much about it, it's often better to hire the help of an expert to provide you with eCommerce marketing services.

Start Here

The journey to business growth starts here, pick a theme and start building your store. If you are not using Shift4Shop yet, sign up today!